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It’s been a whirlwind year for digital signage, business, and technology, and this is nowhere more apparent than in the results of Digital Signage Today’s most-read articles of 2023, which have been revealed today.
It’s been a whirlwind year for digital signage, business, and technology, and this is nowhere more apparent than in the results of Digital Signage Today’s most-read articles of 2023, which have been revealed today.
1. Rivers Casino Portsmouth bets big on LED
Casinos have long been a core element in digital signage innovation and deployment, and the Rivers Casino digital transformation story was the most-read item in our publication for the year, with photos and details from a sprawling project that included indoor- and outdoor-LED and partnership with well-known industry brand Daktronics.
“We’re very pleased with the scale, image clarity and technology provided by Daktronics,” Roy Corby, general manager at Rivers Casino Portsmouth, said in a press release about the project. “The visual impact of these high-end displays help to elevate the gaming and entertainment experience for our guests.”
Related:Florida casino bets big on projection digital signage ‘wow factor’ | Digital Signage Today
2. LG Electronics partners with artist Kevin McCoy for digital canvas in NYC
In the number two spot is our 2022 item on artist and NFT pioneer Kevin McCoy and his collaboration with LG Electronics.
The partnership included presentation of McCoy’s art on LG OLED displays at the Frieze New York 2022 art fair.
Digital signage and the arts go hand in hand, as we’ve seen across the industry, with examples as diverse as the traveling multimedia experience “Beyond Van Gogh” (provided video sample from the show is visible below) to the exhibition-via-hologram of Giacometti’s “The Nose” in Paris leveraging Proto hologram display technology, as reported by LeMonde.
Video: Paquin Entertainment Group. |
Speaking of holograms, you can see our exclusive interview with one of the architects of the Proto hardware and software ecosystem, Emmy Award winner Raffi Kryszek, who joined us via video link to talk about his Hollywood journey, the science and engineering behind hologram technology, and some nifty show-and-tell of various aspects of the tech.
(We also discussed the viral Jimmy Kimmel and Chris Pratt prank on Disney visitors using the hologram system, which was one of my personal favorite examples of the tech from the year.)
Related:
PPDS launches zero-emission digital art exhibition | Digital Signage Today
William Shatner discusses AI ethics with ProtoBot hologram avatar | Digital Signage Today
3. Pure Fi announces 40GBPS USB-C AOC cable
Hardware and cabling are integral to digital signage, and Pure Fi has become a disruptor in this space with its innovative approach to cable manufacture, including vertical integration and novel materials approaches.
For a deeper dive into the tech and Pure Fi’s strategy, I sat down to chat with co-founder Bill Huang via video-link to learn more.
“We are now solving not only the bandwidth problem, but the distance becomes a lot easier because there is no impedance, there’s no degradation when the distance starts going longer and longer,” Huang explained. This contrasts with copper cables, which must be made bigger and heavier the longer they are to keep signal integrity. “But (with) optical, theoretically you can go to infinity without losing the signal integrity.”
4. Samsung announces world’s first 8K gaming monitor
Videogames are a huge business, and powerful displays are a necessity for professional and amateur gamers alike.
Samsung made waves with its announcement of the Odyssey Neo G9 49-inch UltraWide, as reported by extremetech.com.
This all came with a caveat that 8K was only available horizontally with the system, giving a true resolution of 7680 x 2160, according to the report.
Related:
Videogame Airport: Gameway’s inclusive, experiential vision a surprise hit | Digital Signage Today
Gameway lounges entice gamers with airport digital signage | Digital Signage Today
5. OOH future is bright, fueled by programmatic, mobile, metaverse
I sat down to chat via video link with Anna Bager, president and CEO of the Out of Home Advertising Association of America to discuss trends and predictions for the OOH advertising world, especially the digital and programmatic categories.
“It’s an incredible opportunity for any marketer to take over and completely own the messaging while not interrupting someone,” Bager said. “You can choose to look at it, or not; it’s not interrupting media consumption. There’s just a sign, and if you’re interested in it, you will see it. It’s going to drag you in. And that’s the difference between our media and other forms of media. I think that’s why it’s so likeable, but why it’s also so different.”
Related:
Digital signage future bright, with dominance over all aspects of travel experience | On The Road With Digital Signage Today | Digital Signage Today
“It’s just a world of possibilities out there” — the future of digital signage is bright | Digital Signage Today
6. AI, 3D avatars revolutionize customer service, drive-thru
Digital Signage Today has been following the rise of AI and AI-powered 3D avatars in customer service for a while, including efforts by firms like SoundHound AI in drive-through innovation.
In this article, we took a deep dive into the technology, including risks and opportunities, including conversations with leading experts.
We talked to Pete Erickson, the founder of Modev, a consortium of industry experts and companies working to develop AI and applications across various industries and verticals, including a series of events, along with David Colleen, CEO at SapientX, a firm developing AI-powered digital workers for various industries.
“Well, I would say, if you go through a drive thru in 2025, most the time you’re going to be talking to an assistant. If you go to a retail store in 2025, if that retail store doesn’t have an assistant on most every aisle to help you there, they’re way behind. Yeah, so I think we’re not that far off,” Erickson said.
Related:
Embracing AI-powered customer service — peril and promise | Commentary | Digital Signage Today
SoundHound AI survey finds nearly 8 in 10 diners believe AI assistants will take over most food ordering | Digital Signage Today
Various examples of avatar characters and technology can be seen in this sample video from Voice 22 conference, including dialogue with a visitor. Provided by SapientX. |
7. Klaxoon aims to expand hybrid work footprint
The post-pandemic hybrid workspace is one of the fastest-growing areas of corporate communication innovation in digital signage, and this piece on Klaxoon, a software firm based in France and specializing in hybrid workplace solutions, is yet another example of the trend.
“Klaxoon is entering a new dimension as it continues the process of accelerating its international rollout, especially in Germany, the UK and the USA,” Hervé Simonin, CEO of Klaxoon, said in the release.
Related:
How Insight brought employees back onsite — by treating them as customers | Digital Signage Today
Humly makes bid to grow in Australia with workplace solutions | Digital Signage Today
8. How location data turns OOH into performance digital channel
Digital out-of-home advertising is a major coverage area for us in the digital signage industry, as evidenced above by the popularity of our Anna Bager interview that covered programmatic and digital OOH advertising in depth.
Thus, it’s no surprise that our eighth-most-read piece of 2023 was this guest article by Geoff Michener, CEO and co-founder at dataplor, a tech firm specializing in location intelligence solutions.
“In sum, DOOH represents the future of omnichannel marketing,” Michener writes. “With accurate location data, marketers can take their place in the vanguard.”
Related:
DOOH expert cites neuroscience: ‘Make it memorable’ | Digital Signage Today
9. Retail digital signage 101
Digital signage is experiencing massive growth in retail, and it’s not just the emerging technologies, such as the H&M retail hologram display in New York City or the rise of wirelessly-powered screens in restaurants and stores thanks to technology from wireless power solutions firm Wi-Charge; expanding interest in leveraging digital signage for content and promotions (along with DOOH advertising), along with the growth of big-name advertising forces like Amazon and Target, have all conspired to make retail digital signage a major category in our coverage and content.
It’s a testament to the value of practical advice in the field, like this 2018 guest piece by Egor Belenkov, CEO at Kitcast, a digital signage software company.
“While digital signage becomes more widespread among retail business owners, the understanding of customer retention tactics becomes crucial,” Belenkov writes. “The original idea of customer engagement is to bring value to your clients and simultaneously satisfy their needs. Therefore, you need to know how to utilize your advertising displays most efficiently and reach your audience in the right place and at the right time.”
10. 9 Digital Signage Trends For 2023
With perhaps unprecedented pace of change today, from business and technology to world affairs, planning for the future and adapting to the unexpected have never been more important for businesses.
Appropriately, it’s a trend forecast that rounds out our list of most-read items of the year, this time a guest contribution originally published by MVIX, a pro-AV digital signage company.
Interestingly, trend forecasts include items that we have covered quite a bit over the past year, from DOOH advertising and QR codes to questions of the metaverse and the centrality of sustainability.
Related:
New year trends to leverage for success, from AI to holographic advertising | Digital Signage Today
Daniel Brown is the editor of Digital Signage Today, a contributing editor for Automation & Self-Service, and an accomplished writer and multimedia content producer with extensive experience covering technology and business. His work has appeared in a range of business and technology publications, including interviews with eminent business leaders, inventors and technologists. He has written extensively on AI and the integration of technology and business strategy with empathy and the human touch. Brown is the author of two novels and a podcaster. His previous experience includes IT work at an Ivy League research institution, education and business consulting, and retail sales and management.
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