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The current landscape for the digital signage systems integrator can take time to navigate. The days of digital signage installations just delivering content have passed. Instead, we have entered the era of Digital Signage+. To set the stage, Digital Signage+ is a trend that groups numerous use cases across multiple verticals where robust digital signage players can be deployed for industrial applications beyond typical video content distribution.
The growth of digital out-of-home (DOOH) is driving advertisers to inquire about data. They want to know their ads’ impact on their potential customers. The bad news is that the typical signage player can only provide a little assistance here. The good news is that the technology required to collect data at the edge is already available.
Thankfully, Digital Signage+ offers new and diversified revenue opportunities for integrators. But at the same time, such opportunities continue to evolve so quickly that integrators must keep learning to keep up with the evolution.
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