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DOmedia, a DOOH advertising buying software firm, has announced its appointment of Mike Cooper as global head of operations with a focus on international expansion and next-gen OOH solutions, according to a press release.
“Many companies have made huge strides in providing programmatic access to digital out-of-home adspace,” Cooper said in the release. “But, that is a small fraction of the industry. All OOH needs to be planned in a single, unified process. DOmedia is far ahead on ‘what’s next.'”
“Ad buyers of all sizes are looking to blend targeted OOH impressions with efficient, high-impact traditional placements,” Nick Sadler, CEO at DOmedia, said in the release. “We already facilitate the complex, cross-functional agency workflows required for truly integrated OOH planning. And delivering more efficient targeted impressions will also improve campaign performance for our local advertising customers.”
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