Gem Display, a DOOH firm based in Scotland, has announced it has secured the site for the launch of Scotland’s largest digital advertising screen attached to the OMNi Centre in Edinburgh’s World Heritage zone, according to a press release.
Measuring 166 square meters (about 1,786 square feet), the digital board will launch in summer 2023 and is positioned adjacent to St. James Quarter and the Edinburgh Playhouse, with an aim to reach prominent transportation routes, commercial venues and entertainment hubs (including the Edinburgh Festival Fringe arts festival, the world’s largest in its class, which in 2022 staged 3,400 shows and reached 2.2 million in ticket sales).
“This is the most significant digital ad display announcement since London Piccadilly was relaunched five years ago and similarly it is destined to become an iconic landmark,” Dave Watson, head of sales at Gem, said in the release. “These sites do not come along very often and even more so because the display is located in a world heritage site. Brands now have an opportunity to be part of all the buzz that Edinburgh offers, from the summer Fringe Festival to the Hogmanay celebrations.”
Footage of the Edinburgh site is available below.
All photo and video media courtesy of Gem.
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