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Image provided by Hivestack.
Grupo IMU, a Mexico-based out of home advertising firm, has announced Hivestack as its first supply side platform this morning as IMU enters the programmatic digital OOH market, according to a press release.
Grupo IMU operates a network of displays with more than 60 million weekly impressions, including roadside and bus shelter displays and street furniture along with displays at Mexico City International Airport.
“This is an incredible opportunity for us to offer Grupo IMU’s premium DOOH inventory to advertisers locally and globally, and we are thrilled to include screens from across the main airports and on high-traffic roadside locations across Mexico,” Hector Gonzalez, chief revenue officer US and LatAm at Hivestack, said in the release. “The partnership will create new opportunities for Grupo IMU to benefit from new revenue from ‘Outside-in’ campaigns and offer digital inventory on a much larger scale to advertisers globally.”
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