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Global marketing technology firm Hivestack has announced its partnership with Grupo Expansión, a Latin American omnichannel media owner, for programmatic digital out-of-home advertising, according to a press release.
Global marketing technology firm Hivestack has announced its partnership with Grupo Expansión, a Latin American omnichannel media owner, for programmatic digital out-of-home advertising, according to a press release.
Marking continued expansion in the Latin American market for Hivestack, the deal includes integration between Grupo Expansión DOOH screens (including roadside, airport, and shopping mall categories) with Hivestack’s supply side platform.
Grupo Expansión will also use Hivestack’s Ad Server for direct and programmatic sold inventory management, along with using Hivestack Header Bidder to mediate programmatic bids from multiple SSPs.
“We are thrilled to announce our full stack partnership with Grupo Expansión, a well known omnichannel media owner and publisher,” Hector Gonzalez, chief revenue officer of the Americas as Hivestack, said in the release. “This partnership will provide them with a myriad of solutions that support healthy and efficient revenue growth across their impressive network of inventory and will allow for us to expand the variety of DOOH screens in Mexico available programmatically through the Hivestack platform”.
“This partnership marks a milestone in our mission to transform and optimize the outdoor advertising industry,” Jorge Dibildox, CEO of OOH at Grupo Expansión, said in the release. “Hivestack, with its expertise and cutting-edge technology, will enable us to offer our clients a broader and more sophisticated range of programmatic DOOH solutions. Programmatic DOOH advertising has revolutionized the way brands connect with their audience, and this integration puts us in a unique position to take advantage of all the opportunities this innovative methodology has to offer.”
Related:
Grupo IMU, Hivestack partner in Mexico DOOH | Digital Signage Today
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