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Aerial view of downtown Los Angeles city skyline and skyscrapers on a sunny day. Image provided by Adobe Stock.
OOH advertising and technology firm Intersection has announced its partnership with SoCal rail line Metrolink in a three year contract with one two year option, according to a press release.
Metrolink is the third largest in America with lines including routes in Los Angeles, Orange, Riverside, San Bernardino, Ventura and San Diego counties.
The deal includes plans for exterior rail products such as car wraps, ultra super kings and rail kongs.
“Southern California has been a major focus for us in recent years, and we are thrilled to be chosen by Metrolink, ” Scott Goldsmith, president and COO at Intersection, said in the release. “We believe Metrolink’s footprint and audience will be extremely valuable to our advertising partners as they look to reach key targets like consumers and tourists.”
“Intersection’s dedication to finding the right advertising partners for Metrolink will present exciting opportunities for revenue generation and customer engagement at key customer touchpoints,” Lisa Bahr, chief customer experience officer at Metrolink, said in the release. “Our trains are seen by millions of people each day as they traverse Southern California and will provide advertisers with a level of visibility unmatched in the region.”
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