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Image provided by Clear Channel/Hivestack.
Hivestack, a DOOH ad tech firm, has announced the expansion of its multi-nation partnership with Clear Channel, an outdoor advertising and media company, with the launch of Hivestack’s partnership with Clear Channel Italy, according to a press release.
As part of the deal, Clear Channel’s OOH inventory in Italy, with 18 million weekly impressions, is being made available via the Hivestack supply side platform software.
“We are very excited to announce this important new partnership with Clear Channel Italy,” Ilaria Calesella, VP of demand, Italy at Hivestack, said in the release. “With the integration of Clear Channel screens, Hivestack now offers buyers access to almost all programmatic DOOH inventory to reach a variety of audiences from affluent luxury shoppers and urban residents to business travelers and commuters, across some of the most premium locations in Italy. Adding Clear Channel Italy’s granular inventory to our platform enables us to offer clients with nationwide reach combined with market-leading data capabilities for a truly programmatic approach, to engage target audiences at scale and maximize revenue.”
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