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ANC, a multimedia designer and integrator, has partnered with Joe Gibbs Racing (also known as JGR) to create trackside digital signage for NASCAR races, according to a press release.
ANC, a multimedia designer and integrator, has partnered with Joe Gibbs Racing (also known as JGR) to create trackside digital signage for NASCAR races, according to a press release.
The four digital signage displays are scheduled to debut at the next Daytona 500 in the form of front track-facing digital signage on the primary pit boxes four JGR teams: Denny Hamlin-Chris Gabehart (No. 11); Martin Truex Jr.-James Small (No. 19); Christopher Bell-Adam Stevens (No. 20); Ty Gibbs-Chris Gayle (No. 54), to include over 100 square-feet of 4-mm LED displays.
“We are excited to launch the digital pit box displays this season,” Eric Schaffer, chief commercial officer for Joe Gibbs Racing. “ANC and our team at JGR worked hard to deliver a new technology to our sport that allows us to bring additional value to our partners through high-impact signage.”
The cloud-based digital signage leverages ANC’s LiveSync operating system.
“Our decades of innovating sports venue signage, coupled with JGR’s forward-thinking approach to marketing, transformed this vision into reality in a remarkably short time,” Jerry Cifarelli Jr., CEO at ANC, said in the release. “Breaking new ground in motorsports is a testament to our shared vision of elevating sponsor visibility and value by pioneering innovation at trackside. This is just the start of the many ways our disruptive approach to digital signage can provide added revenue for teams and enhanced exposure for their partners.”
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Image: ANC. |
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