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Kroger is deploying digital smart screens from Cooler Screens in 500 of its U.S. stores.
The tech effort comes after a successful three-year pilot initiative with a goal of boosting in-store consumer experiences via interactive media and digital merchandising, according to a press release.
The screens help customers make better informed decisions based on their perferneces, diets, health needs, budgets and lifestyles, and it can help brands reach and inspire consumers at their points of destination.
“We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” Cara Pratt, senior vice president at Kroger Precision Marketing, said in the release. “Cooler Screens shares and further enables this vision by bringing the best of digital experiences directly into our retail stores while integrating with our 84.51° data science platform to create an engaging and valuable experience for our customers, associates and brands.”
Cooler Screens’ advertising platform enables a multi-retailer nationwide network that already reaches 90+ million viewers monthly in stores and is projected to reach more than 200 million per month in early 2024.
By leveraging Cooler Screens’ IoT-enabled advertising and analytics platform, brands can engage with this scaled audience to inspire and engage consumers in brick-and-mortar stores.
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