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PDX concourse digital network. Image provided by Lamar.
Lamar out-of-home advertising screens are now available for purchase via the Vistar DOOH software platform, according to a press release.
The partnership makes Lamar screens available across 25 American airports, with an estimated 55 million weekly impressions across the inventory.
“Brands are always looking for new ways to engage consumers,” Leslie Lee, SVP Marketing, Vistar Media, said in the release. “The combination of Lamar’s advanced airport advertising inventory and Vistar’s industry-leading programmatic technology will deliver fresh opportunities to connect with and delight audiences. We are excited to expand our relationship with Lamar to airports across the country.”
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