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Image provided by Visual Art.
Kicks, a Nordic beauty retailer, has partnered with Visual Art, a digital signage firm, to install more than 1,300 screens across 230 Kicks stores located in Sweden, Norway and Finland, according to a press release.
The partnership includes plans for creative that melds inspirational content and product information, and each store is to receive at least six displays distributed across entrance areas and core store areas, including fragrance tables.
The deal also includes a license to use Visual Art’s CMS Signage Player.
“We are delighted to have Visual Art’s support in this project,” Charlotta Tibbelin, retail communication and concept manager at Kicks, said in the release. “The digital displays provide us with a powerful tool to communicate inspiring information, from product launches to enticing promotional offers. They also contribute to a dynamic in-store experience.”
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