Oracle Red Bull Racing taps PPDS for digital signage

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Oracle Red Bull Racing has tapped PPDS, the global distributor of Philips Professional Display Solutions, for digital signage in its Milton Keynes, United Kingdom-based MK-7 global marketing offices, according to a press release.

Oracle Red Bull Racing taps PPDS for digital signageImage: Oracle Red Bull Racing.

Oracle Red Bull Racing has tapped PPDS, the global distributor of Philips Professional Display Solutions, for digital signage in its Milton Keynes, U.K.-based MK-7 global marketing offices, according to a press release.

The project included installation of 10 Philips Collaboration C-Line displays (measuring from 65-inches to 86-inches) in management offices, meeting rooms, and shared spaces. Features of the displays include multi-touch capacity to support interactive whiteboard mode for meeting participants.

The project also included installation of two 98-inch Philips Signage 4000 Series D-Line displays in the marketing team’s “Paddock” area and an 86-inch model installed in the Oracle Suite.

“We looked at several vendors, but PPDS and Philips Professional Displays were the ones that had the best product to answer what we were looking for,” Olly Hughes, chief marketing officer at Oracle Red Bull Racing, said in the release. “Getting the marketing teams together, working on content collaboratively, viewing it in sharp, bold contrast, on quality displays is really important. These Philips Professional Displays are a game changer and the perfect solution for our marketing office environment.”

A video overview of the project is available below.

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