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Place Exchange, an OOH advertising technology firm and SSP, has expanded its partnership this week with OOH media firm Clear Channel to expand footprint in Europe, according to a press release.
Place Exchange, an OOH advertising technology firm and SSP, has expanded its partnership this week with OOH media firm Clear Channel to expand footprint in Europe, according to a press release.
The deal includes integration with Clear Channel LaunchPAD, a pan-European ad platform including programmatic, automated and direct buying channels, with up to two billion programmatic impressions per month across the platform.
The partnership makes Clear Channel DOOH inventory available for programmatic purchases, including inventory in the U.K., Belgium, France, Finland, Norway, Netherlands, Spain, Sweden and Poland.
“We are thrilled to deepen our existing partnership with Clear Channel and further expand our programmatic offering in Europe, making buying programmatic DOOH an even more seamless experience for advertisers,” James Power, commercial director of EMEA at Place Exchange, said in the release. “Our direct integration with LaunchPAD now gives our demand partners an unprecedented level of programmatic flexibility and operational efficiencies when activating Clear Channel inventory in Europe.”
“This partnership is just one example of our continued efforts to provide tremendous growth opportunities for programmatic DOOH across Europe as we seek to help advertisers connect with audiences in the heart of Europe’s largest markets,” Dom Dunne, programmatic commercial lead at Clear Channel Europe, said in the release. “We look forward to building on our previous experience of working closely with Place Exchange in the US and Latin America. And through their partnerships with the world’s leading DSPs, we can continue to unlock more omnichannel marketing opportunities for advertisers across the continent.”
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