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Displayce, a European digital out-of-home firm, has partnered with Place Exchange, which provides supply side platform technology for DOOH, according to a press release.
Displayce, a European digital out-of-home firm, has partnered with Place Exchange, which provides supply side platform technology for DOOH, according to a press release.
Displayce is active in 70 countries and holds offices in France, Spain, the U.K. and the Netherlands.
The deal creates a 10% increase in available screens for Displayce globally, bringing the total number to more than one million.
“By combining our expertise in programmatic advertising with Place Exchange’s vast DOOH network in the Americas, we are poised to transform the way advertisers engage with audiences in the region,” Laure Malergue, CEO and co-founder at Displayce, said in the release. “This aligns perfectly with our aspirations to establish offices beyond Europe in the coming months. Our joint efforts will undoubtedly enable agencies and advertisers to achieve unprecedented levels of precision and effectiveness in their pDOOH campaigns.”
“We are delighted to introduce Displayce customers to Place Exchange’s unmatched array of premium DOOH inventory, while providing our supply partners the chance to connect with more European advertisers,” Ari Buchalter, CEO at Place Exchange, said in the release. “From building brand awareness to driving online and offline purchases, we are excited to unlock the impact and results that come from combining the possibilities of OOH with the power of programmatic on a global scale.”
Related:
‘Every business is now an ad network’ — how programmatic, AI tech are redefining DOOH advertising | The Digital Signage Today Podcast
Place Exchange, Clear Channel expand in Europe
DOOH meets DSP: The relationship we all need
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