PPDS seeks Middle East growth with Avientek partnership

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PPDS seeks Middle East growth with Avientek partnershipImage provided by PPDS.

Aug. 11, 2023

PPDS, the global distributor of Philips Professional Display Solutions, has partnered with distributor Avientek in a deal aimed at expansion in the Middle East market, according to a press release.

Founded in Dubai in 2016, AV and UC distributor Avientek operates in more than 20 countries, including India.

The partnership includes distribution for PPDS products such as hospitality screens, e-paper, LED displays and more.

“Avientek is a distributor of AV and UC products and has been operating in the market for the past seven years,” VM Manu, director at Avientek, said in the release. “Working with PPDS, Philips professional displays are the right fit for our product lineup, which meets the display demands of the AV sector. We chose PPDS and Philips professional displays for their innovation, reliability, seamless integration, picture quality, durability, long-term performance, customer satisfaction and competitive advantage. We are delighted and excited by the opportunities ahead as a result of this partnership with PPDS, and my team and our partners and thrilled to have them on board.”

“Avientek is a growing and internationally recognised market leader for delivering quality and innovative display solutions to the channel,” Wim De Geest, executive director for MEA at PPDS, said in the release. “As we continue to expand and strengthen on a global scale, it’s important we form partnerships with organizations that are strategically aligned with our efforts in bringing outstanding, long-term value to customers and doing business in the right way.”

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