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Image provided by QMS.
Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers, according to a press release.
Data from MOVE indicates that the QMS network reaches an estimated 67% of Queensland residents on a weekly basis, driven by 20 new installations since 2020, including displays in Brisbane and the Gold Coast.
“Our expansion since late 2020 represents a major investment and a strong commitment to the Queensland market as we continue to offer our local and national clients the best digital assets in the right locations,” Sara Lappage, chief operating officer, customer at QMS, said in the release. “Before the recent expansion, we had a strong presence in the Brisbane CBD and the Valley. Over the past two-and-a-half years we have built on that foundation of premium assets by focusing on the major arterial roads in and around Brisbane, as well key funnel points. This strategic investment has led to a significant increase in our Queensland audience reach, a more balanced and diverse audience profile, and an expanded dynamic and creatively innovative digital network for our clients, to meet the increasing demand from marketers and agencies.”
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