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Palm Beach, Gold Coast, Australia. Image provided by Adobe Stock.
QMS, a DOOH firm based in Australia, has expanded its network in the Gold Coast with the conversion of 40 street furniture panels, bringing the full network to 150 displays, according to a press release.
Displays include high-traffic locations such as Palm Beach, Burleigh Heads, Broadbeach and Surfers Paradise.
“Queensland is a priority market for QMS, and the upgrade of our Gold Coast digital street furniture network is another demonstration of our commitment to delivering premium, best-in-class digital solutions for our clients — offering greater flexibility, an increased opportunity for creative innovation and the ability for brands to influence through impact,” Alex Kurley, chief revenue officer at QMS, said in the release. “The Gold Coast is already the sixth largest economy in Australia. With a population that is expected to jump by 35% over the next 12 years, our expanded digital screen network is a fantastic platform for marketers to capture the attention of, and engage with, consumers in one of the most dynamic and fast-growing parts of Australia.”
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