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Samsung has unveiled its rooftop display in the form of the F1 logo for the Formula 1 Heineken Silver Las Vegas Grand Prix 2023, in partnership with Liberty Media and Las Vegas Grand Prix, Inc., according to a press release.
Samsung has unveiled its rooftop display in the form of the F1 logo for the Formula 1 Heineken Silver Las Vegas Grand Prix 2023, in partnership with Liberty Media and Las Vegas Grand Prix Inc., according to a press release.
Samsung installations at the race venue also include extra-large grandstand screens, an entry escalator backdrop display, and the F1 rooftop logo display.
The 10-millimeter F1 logo LED display measures 28,166 square-feet and includes more than 22 million pixels.
“As F1’s viewership skyrockets in the U.S., Liberty Media and the Las Vegas Grand Prix are focused on delivering the most memorable experiences for fans in attendance as well as viewing the broadcast around the world,” James Fishler, SVP, display and home entertainment divisions, Samsung Electronics America, said in the release. “The 2023 Las Vegas Grand Prix is a turning point for the sport of racing, as the installation of these best-in-class Samsung displays dramatically adorns the Las Vegas Grand Prix pit building and revolutionizes how fans in the grandstands watch this race.”
“Las Vegas is primed to host an F1 Grand Prix event of the most impressive magnitude, and we are excited to deliver heightened experiences for our fans,” Renee Wilm, CEO, Las Vegas Grand Prix Inc., said in the release. “Through our partnership, we are achieving this goal with the innovative technology that Samsung has brought to the Las Vegas Strip Circuit.”
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