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Image provided by Samsung.
Samsung and Warner Bros. Pictures have partnered to bring movie previews into brick and mortar stores, aiming to woo theater-goers, according to a press release.
The deal includes rolling out previews to more than 65,000 stores worldwide using Samsung’s Neo QLED 8K screens, featuring Samsung’s Neural Quantum Processor 8K and Quantum Matrix Technology.
“This partnership is an exciting step forward for 8K content, showcasing the Neo QLED 8K’s capabilities and getting people excited about seeing films in cinematic quality,” Cheolgi Kim, EVP, Visual Display Business, Samsung Electronics, said in the release. “Collaborating with Warner Bros. allows Samsung to show how ultra-premium TV technology can take their favorite films to a whole new level.”
The campaign was trialed with an 8K trailer screening for “Creed III” in more than 450 retail stores in the U.S. and Europe earlier this year.
The program will feature trailers for titles including “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”
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Image provided by Samsung. |
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