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SOS co-founders Susanna Twarog and Robina Verbeek with a smart kiosk in an Ulta Beauty store. Image: SOS
SOS, a female-founded company focusing on smart vending machines for wellness products, has partnered with Ulta Beauty for smart kiosks in Ulta stores along with Ulta’s first in-store advertising program test, according to a press release.
The deal includes complementary Rael period care products and rolls out across select Ulta Beauty locations in ten cities, including stores in New York, Massachusetts, Florida, California and Texas.
“We’re proud to be recognized by Ulta Beauty to help transform their in-store sampling program and build upon their retail media network with digital in-store advertising,” Susanna Twarog, co-founder and co-CEO of SOS, said in the release. “Our partnership not only reinforces our mission to help consumers discover new products when and where they want them, but it provides opportunities for Ulta Beauty to drive growth for brand partners through personalized customer engagement, sampling, media and data collection.”
The partnership also includes provisions for samples for Ultamate Rewards members and incentives to join the program, along with the digital screens’ dual use as branding, messaging, and advertising spaces.
“At Ulta Beauty we are committed to delivering new, engaging ways for guests to experience, try, and fall in love with new products.” Maria Salcedo, SVP of merchandising at Ulta Beauty, said in the release. “Through our pilot program with SOS, we have the ability to learn how guests are engaging with vending machines and digital brand touchpoints in store, opening up new opportunities to transform the beauty shopping experience. This collaboration further exemplifies our dedication to pushing the boundaries of innovation in beauty retail with a guest centric approach.”
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