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Spectrio, a digital signage firm, has acquired analytics firm InReality in a deal including InReality’s AI-powered, anonymized, radar-based audience sensing and measurement technology, according to a press release.
The solution is aimed primarily at retailers and brand marketers, with goals including screen placement and content optimization.
“This acquisition is a game changer for us and for our clients,” Tamara Bebb, CEO at Spectrio, said in the release. “We have 30 seconds of your attention. We know what you’re interested in, what’s important to you and what isn’t. We can use that information to then target the right content towards you. We’re thrilled to have InReality in our corner supporting this journey.”
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