Talon aims for DOOH growth, announces SVP, client development

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Talon aims for DOOH growth, announces SVP, client developmentImage provided by Adobe Stock.

Aug. 16, 2023

Todd Palatnek named as SVP Client Development at Talon. Image provided.

DOOH firm Talon has announced its pick for SVP of client development as Todd Palatnek, joining after serving as VP Client Success at MediaMath, according to a press release.

“Brands are demanding more from their media investments and OOH has emerged as an advanced, data-powered, and inventive medium — with Talon leading the way,” Jim Wilson, CEO of Talon U.S., said in the release. “Todd joins our team at a pivotal time as we continue to scale our North American business. His wealth of experience in OOH, digital media, data and technology and his proven track record for achieving outcomes makes him a valuable leader to drive our new business initiatives forward. I’m confident that he’ll be an asset in unlocking the full value that OOH plays in an omnichannel strategy for our expanding roster of clients and advertisers.”

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