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Terrible Herbst Inc., a Nevada-based gas station brand also known as “Terrible’s,” is launching a parking and event facility with prominent screen space for DOOH advertising across the street from Allegiant Stadium, home to the February 2024 Las Vegas Super Bowl game, according to a press release.
Terrible Herbst Inc., a Nevada-based gas station brand also known as “Terrible’s,” is launching a parking and event facility with prominent screen space for DOOH advertising across the street from Allegiant Stadium, home to the February 2024 Las Vegas Super Bowl game, according to a press release.
Terrible’s has partnered with Clear Channel Outdoor in the space, which features a four-level parking garage, a Starbuck’s location, and WSKY Stadium, a 24/7 venue with capacity for up to 784 patrons that offers food, drink and gaming.
“We are ecstatic to partner with Clear Channel Outdoor on our new state-of-the-art LED billboard across the street from Allegiant Stadium,” Bryan Breeden, VP, advertising and marketing at Terrible’s, said in the release. “This 400′ X 20′ digital screen is breathtaking and will transform the upcoming stadium district. The board sits atop our newest ‘Deliberately Different’ property, which will be sure to please locals and tourists alike with a variety of offerings.
“The Stadium Parking Garage has 638 much-needed parking spots for event days and parking is always free to the public on non-event days. Our newest WSKY restaurant concept is open 24/7 and features a variety of food offerings for breakfast, lunch and dinner, as well as an extensive whiskey menu and a 3,400 square foot group dining space. We are thrilled to have this vision finally become a realization and can’t wait for the community to enjoy the offerings!”
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