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UniLED, a DOOH software firm, has become a member of Geopath, a not-for-profit organization dedicated to providing industry-standard metrics for DOOH advertising, according to a press release.
The partnership includes integration of Geopath audience measurement data into the UniLED third party verification platform UniLIVE.
“We are excited to be partnering with Geopath to provide this extra layer of reporting for our clients DOOH campaigns,” Ben Zloof, CEO of UniLED, said in the release. “Clients are demanding more detailed campaign performance data and by being able to provide audience verification against Geopath data, as well as play verification, UniLIVE increases clients’ confidence that their campaigns are being delivered as planned.”
“We are pleased to have UniLED as a Geopath member and deliver the granular, accurate audience insights that enables them to offer clients a new dimension of reporting for their DOOH campaigns,” Dylan Mabin, President of Geopath, said in the release. ” This effort underscores Geopath’s commitment to providing advertisers and agencies with the foundational OOH metrics needed to transact confidently.”
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