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VIOOH, a global DOOH supply side platform, has announced the launch of VIOOH Trading Manager, a real-time programmatic platform, along with VIOOH Intelligence, a suite of software tools aiming at operational efficiency, programmatic deal management and yield optimization, according to a press release.
“At VIOOH, we predict that the growth in programmatic demand will outpace media owners’ ability to roll out new supply,” Gavin Wilson, global chief customer and revenue officer at VIOOH, said in the release. “To best manage this situation, media owners need to optimize revenue from the finite number of screens available — meaning campaigns need to be sold at the right price, and portfolio occupancy needs to be maximized. In order to solve this challenge, VIOOH has created these new tools to help our clients embrace yield management and make the most out of their portfolio.”
“One of our key strategic objectives as a company is to ensure we provide market-leading capabilities within a future-proof platform that connects buyers and sellers,” Jon Block, chief product officer at VIOOH, said in the release. “Our digital OOH and programmatic experts at VIOOH have been continuously researching and developing our product offering to be able to provide solutions that align with the needs of our customers. This has resulted in our latest innovations — VIOOH Trading Manager and VIOOH Intelligence — that I’m delighted to be able to share today.”
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