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Vistar Media, a provider of technology solutions for programmatic DOOH advertising, announced today the launch of its retail media targeting solution designed for users of the Vistar DSP or any of its omnichannel DSP partners, according to a press release.
Vistar’s Retail Inventory Packages system allows marketers to activate campaigns across DOOH screens in major retailers at scale through a single deal ID, leveraging packages that include on-premises displays inside and outside retail locations.
Retailers featured in offerings include Walmert, Walgreens, CVS, Whole Foods, Kroger, Albertsons and Shop Rite, with more than 40,000 screens available across U.S. retailers.
“The ability to present actionable messaging at and around the point-of-sale, in high-value and precise retail locations, is increasingly becoming a necessary component in driving consumers from consideration to purchase,” Lucy Markowitz, SVP of U.S. Demand at Vistar Media, said in the release. “This new tool provides marketers with the ability to meet consumers where the majority of transactions still take place – in-store – with thoughtful, action-driven messaging in the real world, at the moments it matters most.”
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