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Piccadilly Circus at night in London. Image provided by Adobe Stock.
Media and advertising firm Vistar has launched “Accelerate: foundations of digital out-of-home,” a certification program for programmatic digital out-of-home advertising, according to a press release.
Part of educational arm Vistar Academy, the program is designed to help media and marketing professionals, as well as media owners, to better understand and execute pDOOH campaigns in the rapidly evolving ad landscape.
“The Accelerate certification program provides advertising practitioners with a comprehensive curriculum covering the fundamentals and benefits of DOOH advertising, as well as key innovations brought about by programmatic technology,” Leslie Lee, SVP of marketing at Vistar Media, said in the release. “With interactive training, reviews of essential tools, valuable tips and best practices, participants gain the confidence and skills to manage programmatic DOOH campaigns, and to effectively plan for DOOH as part of omnichannel campaign strategies.”
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