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Vistar, an adtech firm, has announced Vistar Verify, its DOOH inventory verification solution, according to a press release.
The system aims to establish quality standards for DOOH inventory and its monitoring across the Vistar network, combining manual and automated ad compliance checks to ensure quality for DOOH customers.
Features include an automated script that leverages Google Places API for location verification.
“As the programmatic OOH space has grown, the supply landscape has become saturated, and all screens are not bringing equivalent inventory quality to the table,” Wade Rifkin, EVP and GM for programmatic, Clear Channel Outdoor, said in the release. “Vistar’s ‘Verify’ solution is illuminating for brands, helping them demarcate and focus investment within premium and impactful contexts for their campaigns. We’re excited to see powerful audience targeting and DSP decisioning marry up even more with high quality programmatic DOOH environments like our roadside and airports inventory through the use of Vistar Verify.”
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