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Image provided by Vistar.
Vistar Media, a programmatic DOOH technology firm, has announced Vistar Studio, which provides creative services and a dedicated creative team to marketers seeking to leverage DOOH advertising, according to a press release.
Vistar Studio will be helmed by Martine Hammink, whose previous experience includes leading studio team support for EMEA clients under Europe-based Sage+Archer (acquired in 2022 by Vistar Media), and whose approach includes emphasis on neuroscience and physiology research along with emerging tools in programmatic DOOH technology.
The Vistar Studio team is based in Amsterdam, Netherlands and New York, U.S.A., with clients including Exxon, Heineken, Jack in the Box, JPMChase, the NBA, New Balance, Nordstrom Rack, Playmobil, Target and others.
“Designing for digital out-of-home, especially for dynamic campaigns, goes beyond just graphic and motion design,” Martine Hammink, head of creative studio at Vistar Media, said in the release. “It requires a deep understanding of HTML5, the technicalities of ad serving, and insight into how to capture visual attention effectively through dynamic elements. By being able to support agencies and brands with full-service digital design, we have created truly innovative and award-winning campaigns.”
“Programmatic companies are typically seen as the pipes that allow transactions to flow in a marketplace, but our aim is to grow that marketplace by delivering undeniable results for brands,” said Michael Provenzano, co-Founder and CEO of Vistar Media. “Better creatives drive better results. Creatives and design have always been at the heart of OOH, and by joining that with programmatic tech we can deliver at a whole other level.”
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