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Vistar Media, a global programmatic DOOH advertising platform, has partnered with Basis Technologies, a business software firm, to develop software solutions for DOOH advertising, according to a press release.
As part of the partnership, the Basis platform allows users access to buy programmatic DOOH from Vistar Media’s supply-side platform, with that inventory including billboards, street furniture, transit screens and place-based screens from providers like Lamar Advertising, Clear Channel Outdoor, GSTV, Top Golf and others.
“DOOH is poised for accelerated growth as audiences fragment and become far more reachable in on-the-go, real-world settings,” Marissa Bernstein, VP of marketing at Vistar Media, said in the release. “Basis Technologies’ approach of unifying omnichannel programmatic advertising with other buying tactics provides marketers with another avenue for streamlining their DOOH advertising needs. Now, brands connected to Basis can tap into Vistar’s robust network of inventory to maximize their DOOH campaign’s reach and results.”
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