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Vistar Media, an out-of-home media solutions firm, has partnered with Starlite Media, a DOOH and retail media network of more than 500 screens.
Vistar Media, an out-of-home media solutions firm, has partnered with Starlite Media, a DOOH and retail media network of more than 500 screens, according to a press release.
The deal will see Vistar software powering the Starlite Media network end-to-end, and means Starlite inventory can be managed via Vistar software, including its ad server, content management system and supply-side platform.
“Starlite’s network is a gateway to a premium audience at the point of purchase,” Eric Lamb, SVP, enterprise solutions at Vistar Media, said in the release. “We are delighted to deepen our partnership, bringing better technology and enhanced value to Starlite and to their advertisers.”
“Vistar Media was the clear, trusted choice as a technology partner to help us more efficiently reach consumers in out-of-home retail environments in our key markets,” Kevin Rodgers, head of sales at Starlite, said in the release. “We have been a proud media owner partner of Vistar Media for some time now and are delighted to migrate to using its entire suite of SaaS technology to more effectively extend our rapidly increasing digital signage network to buyers across the United States.”
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