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Walmart shoppers will be seeing more third party ads at self-checkout kiosks as part of some recently introduced merchandising initiatives, according to a cnbc.com report.
The company plans to increase in-store ads at its approximately 170,000 digital screens along with 30-second radio spots that will be available to suppliers later this year.
The company also intends to bundle its advertising formats with product demo stations to advertisers. The demo tables will offer QR codes that will allow shoppers pull up shopping options, seasonal information or meal ideas.
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