Watchfire kindles digital transformation for Huskies

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Watchfire kindles digital transformation for HuskiesCourtesy of Watchfire.

Digital signage firm Watchfire is collaborating with the St. Cloud State University Huskies home venue, at the Herb Brooks National Hockey Center, to provide 10 video boards as part of an AV digital transformation, according to a press release. Hosting the Division I Huskies men’s and women’s hockey teams, the venue also hosts nearby St. John’s University men’s hockey games.

The project includes two 15-by-44-feet high resolution displays behind the goals, a three-by-11-feet two-sided center hung display, and six two-by-11-feet vomitory displays above the facility’s entrances.

“Both of our St. Cloud State hockey programs compete at elite levels and we wanted a facility that reflected this,” Andrew Melroe, assistant athletics director for strategic communications at St. Cloud State University, said in the release. “Our old electronic displays really limited what we were able to show during games, and even high-quality videos looked grainy on the old boards. The fan experience really suffered.”

The venue is also leaning into using multifunction video displays.

“Events like graduation and smaller conferences and meetings are all possibilities for what we can offer the community outside of hockey,” Melroe said in the release. “The new boards have been a wonderful addition to the facility.”

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