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White Castle has partnered with SoundHound AI Inc. and Samsung Electronics to deploy voice-enabled outdoor digital signage to revolutionize the way it interacts with customers, according to a press release.
The collaboration will provide voice AI-enabled drive-thru menu boards at White Castles locations and will utilize SoundHound’s proprietary speech recognition and Samsung’s MagicINFO digital signage software. White Castle plans to roll out the new systems to 100 drive-thru lanes.
“With White Castle Cravers everywhere hungry for our hot and tasty menu options, we are investing in processing orders at the drive thru even more swiftly,” Mike Guinan, VP of operations services at White Castle, said in the release. “By working with tech innovators at SoundHound and Samsung, we’ve been able to create an engaging ordering experience that customers are loving. It’s the model for tomorrow today — and evidence of how friendly technology and great partners can be a game changer.”
The menu boards can process orders in under 60 seconds, with 90-percent order-completion rates.
“In uniting our extensive voice AI expertise with Samsung’s MagicINFO display technology, we’ve created a first-class interactive experience for White Castle’s drive-thru customers,” James Hom, co-founder and chief product officer at SoundHound, said in the release. “We look forward to finding new opportunities to partner to unlock the power of digital outdoor signage and turn menus into interactive restaurant portals with almost limitless possibilities.”
“With MagicINFO, Samsung is helping transform menu boards from simple, static displays to personalized, easy-to-navigate experiences for the customer that also deliver business benefits to the restaurant,” James Fishler, SVP of the display and home entertainment divisions at Samsung Electronics America, said in the release. “By integrating SoundHound’s AI-driven voice technology, we’re providing an extraordinary experience for White Castle customers when it comes to enjoying what they love. This is just the beginning of a relationship that will propel their brand to the cutting-edge of customer experiences powered by innovation.”
White Castle operates more than 350 restaurants.
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