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Wildstone, a Europe-based owner of outdoor media infrastructure, has named Yvette Meijer as its European operations director.
Wildstone, a Europe-based owner of outdoor media infrastructure that holds more than 5,000 OOH assets across the U.K., Ireland, Spain, The Netherlands and Germany, has named Yvette Meijer as its European operations director, according to a press release.
Meijer brings more than 35 years of experience in the telecommunications industry, including roles at Ericsson, Nokia, Colt Technology Services, and Cellnex Netherlands. The move is part of a drive to convert traditional billboards to digital billboards.
“I am thrilled to have joined Wildstone, a market leader with seriously ambitious growth plans across the UK, Europe and beyond,” Meijer said in the release. “There has never been a more exciting time to join the OOH industry with the new opportunities afforded by digital, and I look forward to applying all my experience and expertise from the telco world to this ecosystem.”
“We are delighted that Yvette is joining our rapidly expanding European operation,” Philip Allard, chief operations officer at Wildstone, said in the release.”She brings a wealth of transferable experience from the telecommunications infrastructure sector which will prove invaluable in helping Wildstone deliver on its expansion and digitization ambitions in Europe.”
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