Seasonal events are all about creating buzz and bringing people together.
Whether it’s Halloween, Christmas, or the summer season, these events offer the perfect opportunity for businesses to catch the attention of potential customers.
And what better way to do that than with a billboard?
Get ready for a fun, deep dive into why billboards are the go-to advertising medium for seasonal events, complete with examples and irresistible benefits.
They’re in-your-face (in a good way)!
Let’s face it – billboards are big, bold, and impossible to miss.
Unlike digital ads that people can scroll past or close, billboards demand attention.
Picture this: a giant, eye-catching ad for a Halloween costume shop or a dazzling Christmas lights display.
When you’re promoting a seasonal event, that kind of visibility is priceless.
Example: Remember that Coca-Cola Christmas billboard with the iconic truck and “Holidays are coming” tagline? It’s a staple of the season.
They offer unmatched targeting.
With billboards, you can strategically place your ad to reach your target audience.
Are you promoting a local pumpkin patch?
Set up a billboard on a busy road where families often drive by. Organising a New Year’s Eve party at a swanky nightclub? Place the billboard near the club to entice partygoers.
Example: A pop-up ice-skating rink in the city centre could position a billboard near popular shopping areas to target people looking for festive activities.
They’re cost-effective
When you consider billboards reach and impact, they offer a solid return on investment in comparison to various other digital and traditional advertising formats.
Plus, seasonal events often have a limited timeframe, so you can negotiate short-term billboard rentals for maximum bang for your buck.
Example: Department store Selfridges used a billboard campaign to advertise their Christmas “Elfridges” personal shopping service – an excellent example of a limited-time offer promoted via billboards.
They create social media buzz.
A creative, well-designed billboard can be the ultimate social media magnet.
People love snapping pics and sharing them on Instagram, Facebook, and Twitter.
This means that your billboard can go beyond its physical location, generating organic engagement and spreading the word about your seasonal event.
Example: Spotify’s 2018 “Wrapped” campaign featured billboards showcasing amusing user data, which quickly became a social media sensation.
They offer endless creative potential.
With billboards, the sky’s the limit when it comes to creativity.
You can play with colours, typography, and visuals to create an unforgettable ad that captures the spirit of the season.
Think of a billboard as a blank canvas waiting for you to unleash your imagination.
Example: McDonald’s clever billboard featuring a stack of wrapped gifts resembling a Big Mac, promoting their Christmas menu.
They’re perfect for promoting limited-time offers.
Since seasonal events are all about urgency, billboards are the perfect way to create a sense of FOMO (Fear of Missing Out).
A well-placed billboard with a compelling call-to-action can help drive traffic to your event or store, ensuring people don’t miss out on your seasonal offerings.
Example: A Black Friday billboard highlighting limited-time deals and urging customers to “Shop now before it’s too late!”
They build brand recognition.
Consistently using billboards for seasonal events can help establish your brand as a go-to source for festivities.
Over time, people will associate your brand with the event, helping to build loyalty and awareness.
Example: The annual John Lewis Christmas ads in the UK, often accompanied by billboards, have become an eagerly anticipated holiday tradition that people look forward to each year.
They foster a sense of community.
Billboards can create a shared experience among local residents, bringing people together to celebrate the season.
A memorable billboard can spark conversations and generate excitement for the upcoming event.
Example: A billboard promoting a community-wide Easter egg hunt that encourages families to participate and create cherished memories together.
The Last Word
Billboards are a powerful tool for promoting seasonal events, thanks to their visibility, targeting capabilities, cost-effectiveness, and creative potential.
By using billboards to create buzz and generate engagement, you can make your event the talk of the town and keep your audience coming back for more.
To make your billboard shine, remember to:
Choose a strategic location to reach your target audience.
Be creative and bold with your design to capture attention.
Incorporate a clear call-to-action to drive traffic to your event or store.
Leverage social media by creating shareable content.
Stay consistent with your branding to build recognition and loyalty.
With these tips in mind, you’ll be well on your way to creating a billboard campaign that brings your seasonal event to life and leaves a lasting impression on your audience.
The post Why Seasonal Events and Billboards are a Match Made in Advertising Heaven! appeared first on 75Media.
