Percentage of marketing spend should move at the same rate as revenue. Image courtesy of Jonathan Martinez.

5 growth lessons we learned while scaling from $2M to $3M ARR

[ad_1] Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this…

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It’s been a bumpy 6 months for edtech — are smoother roads ahead?

[ad_1] It has been a bumpy six months for the global startup ecosystem. It has been equal parts exciting and alarming to see the advancement of generative AI conversations with…

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A sample quarterly marketing review with highlights and lowlights.

5 marketing slides to bring to your next board meeting

[ad_1] Michelle Swan Contributor Michelle Swan is a partner at Tercera and is responsible for marketing and content, the advisor and portfolio experience, and guiding portfolio companies on go-to-market and…

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Sophie Alcorn headshot

Ask Sophie: Any guidance for changing jobs while on an H-1B?

[ad_1] Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for…

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Create context and provide examples to lower AI adoption barriers

[ad_1] Jeremiah Stone Contributor Every company needs to be thinking about how to make artificial intelligence (AI) a seamless extension of its team. How often has an employee said, “I…

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You don’t need VC to develop a consumer tech product

[ad_1] Bootstrapping advice from Nord Security co-CEO/co-founder Tom Okman Tom Okman is the co-CEO and co-founder of Nord Security, a global leader in internet privacy and security solutions and the…

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Ask Sophie: What do I need to know about getting a J-1 exchange visa?

[ad_1] Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for…

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Example channels that startups could have selected to find PMF.

Paid acquisition: The #1 way to find product-market fit

[ad_1] Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this…

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Onboarding and automation: What fintechs can learn from big banks

[ad_1] Michael Beckley Contributor Michael Beckley is a co-founder and CTO of Appian, where he drives the technical vision for the company, leads product and solutions marketing teams, and oversees…

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